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Non-work orientations are related to higher career  and life satisfaction The study shows that the salaries of people who have strong non-work orientations are not negatively affected. In addition, they are happier with their career and with life in general. When planning a career, many people take non-work orientations into account, such as family, personal interests and civic engagement. Psychologists from the University of Bern (Switzerland) have found out that people who strongly consider the role of the family in career planning report more satisfaction with their career and their lives in general. Surprisingly, non-work orientations also showed no negative effects on earnings. People differ greatly in terms of how much they consider nonwork roles, such as family, personal interests and civic engagement when making career decisions and planning their career. Up until now, it was unclear how the consideration of nonwork roles affect career success and satisfaction with life in ...

www.lipstickalley.com Single women with personal wealth more  likely to become entrepreneurs than men ". . . from 2009 to 2014, the proportion of men in self-employment increased by 6 per cent. Over the same period, the proportion  of self-employed females jumped by a remarkable 22 per cent ." A new economic study by the University of Stirling and Royal Holloway, University of London has found evidence that there is a big difference in cash flow problems faced by men and women in the UK. They found single women face more severe constraints to their incomings and outgoings, but that those single women whose personal wealth increases unexpectedly through an inheritance are more likely to start a new business than their male counterparts. It is difficult for an aspiring entrepreneur, or current business owner, to obtain the funds necessary to start a business or expand an existing one. Labour Force Surveys show that from 2009 to 2014, the proportion of men in self-employment inc...

Marketers used more masculine fonts and colors in packaging and hired very masculine spokesmen, explicitly stating that the  product was for men only. It worked. Marketers changed their phrasing to 'zero-calorie' drinks. Pepsi Max stated that it was the 'first diet cola for men'.  Going green is for girls,  but branding can make men eco-friendly " Shoppers who engage in green behaviors are stereotyped by others  as more feminine and also see themselves as more feminine ." Studies show that men are not as environmentally friendly as women. But could men be persuaded to go green? New research indicates the answer is yes — and it’s all about branding. The study "Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption," forthcoming in the Journal of Consumer Research by James Wilkie, assistant professor of marketing at the University of Notre Dame's Mendoza College of Business, provides evidence that shoppers ...

Marketing study shows lenient return policy may increase sales " The study shows that lenient return policies do in fact encourage product purchase ." A meta-analysis of retail return policies led by a University of Texas at Arlington College of Business professor may lead businesses to modify their policies to increase sales and reduce returns.  The study found that return policies that offer consumers more monetary rewards are likely to increase their consumer purchases. Narayanan Janakiraman, an assistant professor of marketing who specializes in consumer behavior, UTA doctoral candidate Holly Syrdal and University of Texas at Dallas doctoral candidate Ryan Freling recently published their conclusions in The Journal of Retailing. "The Effect of Return Policy Leniency on Consumer Purchase and Return Decisions: A Meta-analytic Review" analyzed 22 academic papers concerning return policies. The analysis reviewed five different dimensions: time, money, effort, scope ...